Various ways are taken by businesses and entrepreneurs to market their products and services. What’s more, the digital era has helped many people to promote their merchandise very quickly. For example, a marketing strategy is carried out through social media. We can use YouTube, Facebook, Instagram, Pinterest, and even Whatsapp. There are many tools on social media that we can choose as a bridge between our customers and us. 

Social media provide various advantages in the marketing strategy of a product or service. We can promote what we sell for free through our accounts. Not only that, the more followers on social media, the higher the possibility to increase sales. 

In this article, we will focus on discussing the right way so that we can carry out marketing strategies through the YouTube application. Curious? Come on, let’s look at the following explanation.

youutbe marketing

Identify What Competitors Are Doing on YouTube.

Before we go any further, we need to identify what steps and efforts have been taken by our competitors in promoting their products and services. Once your fellow readers have identified this, try to devise a different but unique marketing strategy that attracts YouTube users’ attention. 

For example, fellow readers are engaged in fashion. Maybe your competitors have already made videos showing clothes’ details and mixing and matching clothes with other fashion that looks cool. Well, it’s time for fellow readers to do something different than that!

YouTube channel must have a clear focus.

After fellow readers know what competitors are doing in their marketing strategy, we don’t need to rush to make videos and upload them on Youtube. However, we need to think of a clear idea of the focus and purpose of our YouTube channel. 

A clear focus will help us in determining a marketing strategy. As a simple example, we will have a clear picture of what is the goal we want to achieve for each video launched on a YouTube account? And, what is our ultimate goal for all video promotion on Youtube? Do we want to increase sales? Or, do we want our products and services to be well known to the international market? 

In addition, a clear focus can also help us think about strategies to differentiate our products from those of competitors. So, let’s think about what is the focus of our YouTube channel.

YouTube Channels Must Target Specific Audiences.

Defining a specific target audience is the foundation of the success of our YouTube channel. If our target audience is too broad, then our YouTube channel will be challenging to stand out from various other channels. Unfortunately, our content can be drowned among the mounds of other videos, so it can’t get the attention of Youtube followers.  

The second and third points are related to each other. In other words, a good YouTube channel will have a clear focus and target audience. So, the marketing strategy they designed can also be planned as clearly as possible. 

Keep in mind that we are trying to promote our products and services and increase sales, not just playing around by uploading videos on our YouTube channel. 

Determining the genre of the video is also very important!

When the focus and target audience of our video content has been clearly defined, now is the time to determine the genre or type of video uploaded on our YouTube channel. There are various video genres that we can choose from in the YouTube application, including the following:

  • Video game guide.
  • Video tutorials (can be for all subjects). For example, if fellow readers’ product is make-up equipment, fellow readers can make make-up tutorial videos.
  • Product review videos.
  • Videos about life hacks.
  • Video blogs (Vlogs), and so on.

We recommend Career Advice colleagues spend time watching popular videos that are currently popular on YouTube. This is to get a video idea of ​​what video genres might suit fellow readers. 

Make sure our YouTube videos are of high quality.

No matter how good the video content we create, if our video recordings don’t have good quality, YouTube users will be lazy to watch them. Why is that so? Because the competition on YouTube is very tight, so YouTube users will be very selective in choosing the videos they watch. 

High-quality videos will also help potential customers see the products we sell in detail and get detailed information about the services we offer to potential customers in the YouTube application. 

Fellow readers don’t need to spend money to make high-quality videos. Just use a high-quality smartphone, camera, camera recorder, or webcam (like a GoPro). At least fellow readers need to record in 1080p to get quality videos. Apart from that, we can also use some other software to edit videos. Some of the devices that can be used are as follows:

  • External microphone.
  • Ring Light or a round ring of light. 
  • Tripods, and so on. 

Don’t Forget to Use the Right Keywords.

For our marketing strategy to successfully compete with other competitors in the YouTube application, we must choose the right keywords to include in the title, description, and hashtag (hashtag) in our videos. About 70% of videos on YouTube are found and get the attention of YouTube users because the uploaders use the right keywords. Thus, it is easy for the audience to track. 

The video’s title will tell the visitors what the content of the video is about. The video’s title can be made as attractive as possible but must remain relevant to the content of the video provided. Don’t forget to focus on providing essential values in our videos very clearly and concisely. 

Include Some Call-to-Off Sentences in the Video Description.

In principle, the more audiences who watch our videos, the more they respond to our videos, and the more subscribers who follow our YouTube channel, the easier it will be for us to implement marketing strategies in the YouTube application.

There are several call-to-action sentences that we can include in the video description to invite engagement from our video visitors on YouTube, including:

  • Please rate this video.
  • Don’t forget to follow me on Twitter (give the Twitter name of fellow readers).
  • Find me on Facebook (provide the reader’s Facebook account name).
  • Don’t forget to subscribe to my videos.
  • Visit my blog for better videos.
  • Please provide your comments.
  • Share this video with your special people and more.  

Have a definite schedule for uploading videos.

With a fixed schedule of uploading videos, we will run our marketing strategy well and regularly. Don’t upload videos with an irregular schedule or “assholes.” Why? Because our followers on the YouTube channel or new visitors will think that we are not consistent in promoting products and services on the YouTube application.

Don’t Forget to Promote Our New Video.

When we have made a new video and uploaded it on our YouTube channel, don’t forget to promote it on our other social media. For example, we include our new video link into InstaStory on Instagram, Facebook, Twitter, or even Whatsapp stories. Include a link and a short caption to let your social media followers know that a new video is fascinating to watch. 

So, what about Career Advice colleagues? Are you already interested in doing a marketing strategy on the YouTube app? If yes, let’s execute the methods above. Good luck, Career Advice colleagues.